Non-IT careerMarketing & sales
Content writing
Clear writing, SEO content, copywriting and a writing portfolio.
Who it’s for: Good writers who want content, copywriting and technical writing roles.
Roadmap
What you’ll learn
Follow the modules in order. Finish a small project at the end of each one.
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01
Writing skills
2 weeks- Grammar and clarity
- Structure and headings
- Tone of voice
- Editing
-
02
SEO content
2 weeks- Search intent
- Keywords naturally
- Meta titles and descriptions
- Internal links
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03
Copywriting
1 week- Headlines
- Calls to action
- Ads and landing pages
- Email copy
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04
Portfolio
1 week- Samples across formats
- Blog or Medium profile
- Pitching
- Briefs and deadlines
Tools
Tools & skills to learn
- Google Docs
- Grammar tools
- WordPress
- Search Console
Certifications
Useful certifications
- HubSpot Content MarketingFree
Certificates support your profile — interviewers still ask what you built. Check current fees and rules on the official site.
Practice
Projects to build
Put these on your resume — they give you real stories for interviews.
- 13 SEO blog posts on career topics
- 2Landing page copy for a product
- 3How-to guide with screenshots
Next steps
Interview & jobs
Practise interview questionsSample answers for content writing and HR rounds.Open questions →
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