Non-IT careerMarketing & sales
Digital marketing
SEO, social media, Google and Meta ads, analytics and content.
Who it’s for: Graduates and creatives who want marketing roles in agencies and companies.
Roadmap
What you’ll learn
Follow the modules in order. Finish a small project at the end of each one.
-
01
Marketing basics
1 week- Funnels and customer journey
- Audiences and personas
- Brand basics
- KPIs
-
02
SEO & content
3 weeks- Keyword research
- On-page and technical SEO
- Content writing for search
- Link building basics
-
03
Paid ads
3 weeks- Google Ads search and display
- Meta ads
- Budgets and bidding
- A/B testing
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04
Analytics
2 weeks- Google Analytics
- UTM tracking
- Conversion tracking
- Reporting
Tools
Tools & skills to learn
- Google Analytics
- Google Ads
- Meta Ads Manager
- Search Console
- Canva
Certifications
Useful certifications
- Google Ads certifications (Skillshop)Free
- HubSpot Inbound / Content MarketingFree
Certificates support your profile — interviewers still ask what you built. Check current fees and rules on the official site.
Practice
Projects to build
Put these on your resume — they give you real stories for interviews.
- 1SEO audit of a local business site
- 2Mock ad campaign with budget and KPIs
- 330-day social media content calendar
Next steps
Interview & jobs
Practise interview questionsSample answers for digital marketing and HR rounds.Open questions →
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